PRCH Retail Awards is a specialized independent competition program organized yearly by the Polish Council of Shopping Centres for the retail sector: retail chains, as well as developers, investors, and shopping centres’ managers. The goal of the competition is to award prizes for - and promote - achievements, best practices, and innovative actions, while recognizing the teams which conduct them. The culmination of the competition is the PRCH Retail Awards Gala, a most spectacular sector event, during which the winners and their achievements are presented.
Never before has the retail sector had to face difficulties on the magnitude of those that hit our industry as a consequence of the Covid-19 pandemic. Most of the assumptions and plans for 2020 had to be revised or put on hold. Faced with consecutive lockdowns and operating under the strictest sanitary regime, shopping centres were forced to abandon much of their plans. The desire to ensure the safety of customers and employees in shopping centres has become the main concern for landlords, managers and tenants.
Therefore, after an in-depth analysis of the situation, we have decided to change the formula of this year's PRCH Retail Awards competition, as the current criteria do not correspond to the conditions faced by the shopping centre industry in 2020.
We would like to acknowledge the enormous amount of work that our industry has done to adapt retail facilities to the new reality and to ensure the safety of shoppers and employees in the pandemic conditions. The idea behind this year's 12th edition of our event is to promote initiatives related to the battle to ensure safety during a pandemic, actions for the benefit of local communities and to highlight the efforts made to maintain jobs. We therefore invite representatives of our industry to share their experiences and actions, which we will promote as good practices in our communication with the market. By the end of the year, we will prepare a report summarising the industry's effort and commitment and, if the situation permits, we will meet to once again jointly honour the representatives of the shopping centre sector.
Later this year we will also start working on the 13th edition of the PRCH Retail Awards competition, during which we will select the best and most interesting projects completed in 2021.