PRCH Retail Awards is a specialized independent competition program organized yearly by the Polish Council of Shopping Centres for the retail sector: retail chains, as well as developers, investors, and shopping centres’ managers. The goal of the competition is to award prizes for - and promote - achievements, best practices, and innovative actions, while recognizing the teams which conduct them. The culmination of the competition is the PRCH Retail Awards Gala, a most spectacular sector event, during which the winners and their achievements are presented.
As the assessment is comprehensive, focusses on the content, and is conducted by leading experts from the sector, scientific circles, marketing, and the media, the prizes granted in the PRCH Retail Awards competition are considered as most prestigious and most credible on the market. A valuable feature of the programme is its multi-stage transparent assessment process, and transparent rules: for instance, members of the Jury do not assess the projects in which they were involved. Considering the unique environment and specific character of the projects, each of them is analysed individually, thanks to which both large and a small retail chains, big and small shopping centres have equal chances to win a prize. When the competition ends, participants can familiarize themselves with the comments and valuable tips from our experts.
Participants of the program can apply in the following four categories:
In the past years, the list of the competition’s participants included:
Retail chains: Media Markt, CityFit, Deichmann, Esprit, Folkstar, Green Caffè Nero, Kazar, Księgarnia Autorska, Play, Quiosque, Sephora, Smyk - Cały dla małych!, Solar, Tabak Polska, Tchibo, Verona, YES, Media Markt, Vistula, Gino Rossi, Simple, PSB Mrówka, Burger King, Costa Coffee, Blue Shadow, Adidas Neo, 4F, Cinema3D and others.
Shopping centres: 3 Stawy, Aleja Bielany, Alfa Centrum Białystok, Atrium Biała, Atrium Copernicus, Atrium Felicity, Atrium Targówek, Aura Centrum Olsztyna, Blue City, Bonarka City Center, Brama Mazur, Centra Handlowe M1, CH Sarni Stok, CH Arkadia, CH Auchan Katowice, CH Auchan Łomianki, CH Ferio w Starym Mieście, CH Gemini Park Tarnów, CH Jantar, CH Ogrody w Elblągu, CH Plejada Sosnowiec, CH Turawa Park, Centrum Janki, Centrum Riviera, CH Bielawy, CH Czyżyny, CH Forum, CH Forum Gliwice, CH Ogrody, CH Osowa, CH Platan, CH Rondo, CH Ster, CH Tulipan, Dom Handlowy Supersam, Dom Mody Klif i CH Klif, Europa Centralna, Factory Annopol, Ferio Konin, Ferio Wawer, Focus Bydgoszcz, Galardia Starachowice, Galeria Amber, Galeria Askana, Galeria Bronowice, Galeria Grodova, Galeria Handlowa Panorama, Galeria Jurajska, Galeria Jurowiecka, Galeria Katowicka, Galeria Kazimierz, Galeria Malta, Galeria Mokotów, Galeria Morena, Galeria Orkana, Galeria Pomorska, Galeria Sfera, Galeria Siedlce, Galeria Wisła, Hala Koszyki, Magnolia Park, Manufaktura, Outlet Center, Plac Unii City Shopping, Posnania, Quick Park Mysłowice, Royal Wilanów, Silesia City Center, Stary Browar, Zielone Arkady, Złote Tarasy and others.
What competition’s participants consider as particularly valuable are the inspirations, content-related assessment, extensive promotion in the media, and possibility of participating in the PRCH Retail Awards Gala.
Application system available only in Polish.